@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/political_communication_theory>
  skos:prefLabel "political communication theory"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/globalization_(business)>
  skos:prefLabel "globalization (business)"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/social-interactional_orientations>
  skos:prefLabel "social-interactional orientations"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/theory_and_research>
  skos:prefLabel "theory and research"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/psycho-cognitive_orientations>
  skos:prefLabel "psycho-cognitive orientations"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/geography_of_innovation>
  skos:prefLabel "geography of innovation"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/human_communication>
  skos:prefLabel "human communication"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/information,_media,_and_communication_technology>
  skos:prefLabel "information, media, and communication technology"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/health_and_behavior>
  skos:prefLabel "health and behavior"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/technology_transfer>
  skos:prefLabel "technology transfer"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/innovation_(business)>
  skos:prefLabel "innovation (business)"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/behavior_change_theories>
  skos:prefLabel "behavior change theories"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/health_promotion_and_disease_prevention>
  skos:prefLabel "health promotion and disease prevention"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/statistics_and_research_methods>
  skos:prefLabel "statistics and research methods"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/interpersonal_concepts>
  skos:prefLabel "interpersonal concepts"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation> .

<https://concepts.sagepub.com/social-science/concept/diffusion_of_innovation>
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/information,_media,_and_communication_technology>, <https://concepts.sagepub.com/social-science/concept/social-interactional_orientations>, <https://concepts.sagepub.com/social-science/concept/interpersonal_concepts>, <https://concepts.sagepub.com/social-science/concept/globalization_(business)>, <https://concepts.sagepub.com/social-science/concept/innovation_(business)>, <https://concepts.sagepub.com/social-science/concept/theory_and_research>, <https://concepts.sagepub.com/social-science/concept/statistics_and_research_methods>, <https://concepts.sagepub.com/social-science/concept/health_promotion_and_disease_prevention>, <https://concepts.sagepub.com/social-science/concept/human_communication>, <https://concepts.sagepub.com/social-science/concept/behavior_change_theories>, <https://concepts.sagepub.com/social-science/concept/geography_of_innovation>, <https://concepts.sagepub.com/social-science/concept/health_and_behavior>, <https://concepts.sagepub.com/social-science/concept/political_communication_theory>, <https://concepts.sagepub.com/social-science/concept/psycho-cognitive_orientations> ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/technology_transfer> ;
  skos:prefLabel "diffusion of innovation"@en ;
  skos:exactMatch <https://id.nlm.nih.gov/mesh/D004059.html> ;
  skos:definition "Diffusion of innovation describes the process by which innovations are introduced and move through a particular environment. Everett Rogers was a pioneer in the diffusion of innovation research. [Source: <a href=\"https://sk.sagepub.com/reference/sportsmagementmarketing/n207.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Sports Management and Marketing; Diffusion of Innovation</a>]"@en .