@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/ethics_of_persuasion> .

<https://concepts.sagepub.com/social-science/concept/marketing_ethics>
  skos:prefLabel "marketing ethics"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/ethics_of_persuasion> .

<https://concepts.sagepub.com/social-science/concept/ethics_of_persuasion>
  skos:definition "When we purposely use communication to influence others (their values, attitudes, emotions, beliefs, and actions), then we are engaging in persuasion for or against something. Adding media to the mix, so that we can extend our influence, makes us propagandists. [Source: <a href=\"https://sk.sagepub.com/reference/ethics/n310.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Business Ethics and Society; Ethics of Persuasion</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing_ethics> ;
  skos:prefLabel "ethics of persuasion"@en ;
  a skos:Concept .