Grounded theory building (GTB) is a process of qualitative analysis that generates (builds) concepts and their relationships to explain and interpret patterns of social action (a theory) from rich data about a substantive domain of social action (the empirical ground). Grounded theory building is a style of doing qualitative analysis rather than a specific method, and quantitative data can also be used provided all data are used to discern core qualities of the social action under study. [Source: International Encyclopedia of Organization Studies; Grounded Theory Building]
grounded theory building
methods
research practice and methodology