social cognition
type: Concept
narrower: heuristic-systematic model of persuasion

heuristic-systematic model of persuasion
definition: Definition The heuristic-systematic model is a theory of persuasion that suggests attitudes can change in two fundamentally different ways. One way is through systematic processing, whereby people think carefully about any available information when forming an opinion to determine whether the information is accurate or valid. [Source: Encyclopedia of Social Psychology; Heuristic-Systematic Model of Persuasion]
narrower: attitudes
broader: social cognition
broader: influence (psychology)
type: Concept

influence (psychology)
type: Concept
narrower: heuristic-systematic model of persuasion

attitudes
type: Concept
broader: heuristic-systematic model of persuasion

concepts
type: Collection
type: ConceptGroup
member: heuristic-systematic model of persuasion