social cognition
Definition The heuristic-systematic model is a theory of persuasion that suggests attitudes can change in two fundamentally different ways. One way is through systematic processing, whereby people think carefully about any available information when forming an opinion to determine whether the information is accurate or valid. [Source: Encyclopedia of Social Psychology; Heuristic-Systematic Model of Persuasion]
heuristic-systematic model of persuasion
influence (psychology)
attitudes
concepts