@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/brainstorming>
  skos:prefLabel "brainstorming"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/idea_generation> .

<https://concepts.sagepub.com/social-science/concept/idea_generation>
  skos:altLabel "ideation"@en ;
  skos:definition "the first stage of the new-product development process, in which ideas are elicited from a variety of sources, such as marketing research, customers, competitors, intermediaries, suppliers, research and development, and the sales force;. . [Source: <a href=\"https://sk.sagepub.com/reference/dictionary-of-marketing-communications/n1568.xml\" target=\"_blank\" data-id=\"to-sk\">Dictionary of Marketing Communications; Idea Generation</a>]"@en ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/brainstorming> ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/new_product_development>, <https://concepts.sagepub.com/social-science/concept/innovation_(business)> ;
  skos:prefLabel "idea generation"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/innovation_(business)>
  skos:prefLabel "innovation (business)"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/idea_generation> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/idea_generation> .

<https://concepts.sagepub.com/social-science/concept/new_product_development>
  skos:prefLabel "new product development"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/idea_generation> .