interactivity
definition: Interactivity occurs when a receiver responds to a sender. Depending on the medium used, the level of interaction can take place in several contexts: one-to-one, one-to-many, or many-to-many. [Source: Encyclopedia of Public Relations; Interactivity (Audience)]
broader: theories
type: Concept

theories
type: Concept
narrower: interactivity

concepts
type: Collection
type: ConceptGroup
member: interactivity