concepts
type: Collection
type: ConceptGroup
member: maintenance of scope

marketing and customer value
type: Concept
narrower: maintenance of scope

maintenance of scope
definition: Often organizations pursue maintenance-of-scope strategies when management believes the past strategy has been appropriate and few changes are required in the target market or the organization' products or services. Maintenance of scope does not necessarily mean that the organization does nothing; rather, management believes the organization is progressing appropriately. [Source: Encyclopedia of Health Care Management; Maintenance of Scope]
broader: marketing and customer value
type: Concept