@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/market_audit> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/market_audit> .

<https://concepts.sagepub.com/social-science/concept/market_audit>
  skos:definition "A market audit examines a company from a marketing perspective, just as a financial audit, tax audit, or IT audit examines a company from each of their own perspectives. However, while those audits focus principally on internal data, a market audit gathers a great deal of information from outside the company, in order to compare the company's performance and character to those of its competitors. [Source: <a href=\"https://sk.sagepub.com/reference/businesstoday/n614.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Business in Today's World; Market Audit</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> ;
  skos:prefLabel "market audit"@en ;
  a skos:Concept .