@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/market_development>
  skos:definition "Market development implies seeking out new buyer groups as potential customers for a firm's existing products and services. These customers may be currently served by competitors or may not currently consume such offerings. [Source: <a href=\"https://sk.sagepub.com/reference/businesstoday/n616.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Business in Today's World; Market Development</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> ;
  skos:prefLabel "market development"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/market_development> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/market_development> .