@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/sales>
  skos:prefLabel "sales"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/lifestyle_research>
  skos:prefLabel "lifestyle research"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/integrated_marketing_communication>
  skos:prefLabel "integrated marketing communication"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/consumer_behavior>
  skos:prefLabel "consumer behavior"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:narrower <https://concepts.sagepub.com/social-science/concept/customer_relationship_management>, <https://concepts.sagepub.com/social-science/concept/market_share>, <https://concepts.sagepub.com/social-science/concept/Maslow%27s_Hierarchy_of_Needs>, <https://concepts.sagepub.com/social-science/concept/buying_behavior>, <https://concepts.sagepub.com/social-science/concept/media_and_direct_marketing>, <https://concepts.sagepub.com/social-science/concept/market_audit>, <https://concepts.sagepub.com/social-science/concept/channels>, <https://concepts.sagepub.com/social-science/concept/wholesale_sector>, <https://concepts.sagepub.com/social-science/concept/branding>, <https://concepts.sagepub.com/social-science/concept/market_research>, <https://concepts.sagepub.com/social-science/concept/back_translation>, <https://concepts.sagepub.com/social-science/concept/marketing_of_health_services>, <https://concepts.sagepub.com/social-science/concept/sales>, <https://concepts.sagepub.com/social-science/concept/pricing>, <https://concepts.sagepub.com/social-science/concept/integrated_marketing_communication>, <https://concepts.sagepub.com/social-science/concept/consumer_needs_and_wants>, <https://concepts.sagepub.com/social-science/concept/marketing_research>, <https://concepts.sagepub.com/social-science/concept/relationship_marketing>, <https://concepts.sagepub.com/social-science/concept/social_marketing>, <https://concepts.sagepub.com/social-science/concept/markets>, <https://concepts.sagepub.com/social-science/concept/media>, <https://concepts.sagepub.com/social-science/concept/consumer_surveys>, <https://concepts.sagepub.com/social-science/concept/advertising>, <https://concepts.sagepub.com/social-science/concept/seasonality>, <https://concepts.sagepub.com/social-science/concept/SIOP>, <https://concepts.sagepub.com/social-science/concept/market_development>, <https://concepts.sagepub.com/social-science/concept/simulation_modeling>, <https://concepts.sagepub.com/social-science/concept/brand_loyalty>, <https://concepts.sagepub.com/social-science/concept/global_brand_strategy>, <https://concepts.sagepub.com/social-science/concept/lifestyle_research>, <https://concepts.sagepub.com/social-science/concept/emerging_markets>, <https://concepts.sagepub.com/social-science/concept/international_marketing_research>, <https://concepts.sagepub.com/social-science/concept/advanced_pricing_agreement>, <https://concepts.sagepub.com/social-science/concept/consumer_behavior>, <https://concepts.sagepub.com/social-science/concept/consumption>, <https://concepts.sagepub.com/social-science/concept/competitive_market_analysis>, <https://concepts.sagepub.com/social-science/concept/salesmanship> ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/industry_and_economics>, <https://concepts.sagepub.com/social-science/concept/marketing_(business)> ;
  skos:prefLabel "marketing"@en ;
  skos:definition "Marketing is the customer-oriented process of creating, pricing, distributing, and promoting goods or services. Over the years marketing has evolved from its dedicated, process-oriented roots to become a distinct and integrated component that drives the output of every organization. [Source: <a href=\"https://sk.sagepub.com/reference/journalism/n227.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Journalism; Marketing</a>]"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/global_brand_strategy>
  skos:prefLabel "global brand strategy"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/branding>
  skos:prefLabel "branding"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/simulation_modeling>
  skos:prefLabel "simulation modeling"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/marketing_(business)>
  skos:prefLabel "marketing (business)"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/buying_behavior>
  skos:prefLabel "buying behavior"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/media>
  skos:prefLabel "media"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/consumer_surveys>
  skos:prefLabel "consumer surveys"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/relationship_marketing>
  skos:prefLabel "relationship marketing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/advanced_pricing_agreement>
  skos:prefLabel "advanced pricing agreement"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/pricing>
  skos:prefLabel "pricing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/marketing_research>
  skos:prefLabel "marketing research"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/consumption>
  skos:prefLabel "consumption"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/emerging_markets>
  skos:prefLabel "emerging markets"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/markets>
  skos:prefLabel "markets"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/advertising>
  skos:prefLabel "advertising"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/back_translation>
  skos:prefLabel "back translation"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/marketing_of_health_services>
  skos:prefLabel "marketing of health services"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/wholesale_sector>
  skos:prefLabel "wholesale sector"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/Maslow%27s_Hierarchy_of_Needs>
  skos:prefLabel "Maslow's Hierarchy of Needs"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/market_audit>
  skos:prefLabel "market audit"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/market_share>
  skos:prefLabel "market share"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/customer_relationship_management>
  skos:prefLabel "customer relationship management"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/brand_loyalty>
  skos:prefLabel "brand loyalty"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/channels>
  skos:prefLabel "channels"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/market_research>
  skos:prefLabel "market research"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/industry_and_economics>
  skos:prefLabel "industry and economics"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/media_and_direct_marketing>
  skos:prefLabel "media and direct marketing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/competitive_market_analysis>
  skos:prefLabel "competitive market analysis"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/international_marketing_research>
  skos:prefLabel "international marketing research"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/salesmanship>
  skos:prefLabel "salesmanship"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/SIOP>
  skos:prefLabel "SIOP"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/seasonality>
  skos:prefLabel "seasonality"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/social_marketing>
  skos:prefLabel "social marketing"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/consumer_needs_and_wants>
  skos:prefLabel "consumer needs and wants"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .

<https://concepts.sagepub.com/social-science/concept/market_development>
  skos:prefLabel "market development"@en ;
  a skos:Concept ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing> .