@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/market_segmentation>
  skos:prefLabel "market segmentation"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/micromarketing> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/micromarketing> .

<https://concepts.sagepub.com/social-science/concept/micromarketing>
  skos:definition "custom-designed products, strategies, and marketing programs aimed at satisfying the needs, wants, and tastes of a very specific target market; the focus may be individuals or geographic locations. The opposite of mass marketing.. [Source: <a href=\"https://sk.sagepub.com/reference/dictionary-of-marketing-communications/n2180.xml\" target=\"_blank\" data-id=\"to-sk\">Dictionary of Marketing Communications; Micromarketing</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/market_segmentation> ;
  skos:prefLabel "micromarketing"@en ;
  a skos:Concept .