@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/business_of_new_media>
  skos:prefLabel "business of new media"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/narrowcasting> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/narrowcasting> .

<https://concepts.sagepub.com/social-science/concept/narrowcasting>
  skos:definition "Narrowcasting refers to a customized version of broadcasting that targets information to a specific, narrowly defined group of recipients—or, at the extreme, to a specific individual—at a particular time and place. Since Internet-based media offer the ability to customize information delivery on an unprecedented scale, these media potentially facilitate the extension of narrowcasting to an increasing variety of informational services and products. [Source: <a href=\"https://sk.sagepub.com/reference/newmedia/n172.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of New Media; Narrowcasting</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/business_of_new_media> ;
  skos:prefLabel "narrowcasting"@en ;
  a skos:Concept .