@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/negative_advertising>
  skos:definition "Negative political advertising is the process by which candidates, parties, and groups promote themselves and their viewpoints by attacking the opposition in a paid space or time medium. Unlike positive political advertising messages, which give potential voters reasons to vote for a candidate or an issue, a negative ad provides information on why potential voters should not vote for the opposing candidate or issue position. [Source: <a href=\"https://sk.sagepub.com/reference/politicalcommunication/n431.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Political Communication; Negative Advertising</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/media> ;
  skos:prefLabel "negative advertising"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/negative_advertising> .

<https://concepts.sagepub.com/social-science/concept/media>
  skos:prefLabel "media"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/negative_advertising> .