reference groups
A reference group is any group that people use as a point of comparison to form their own attitudes, values, beliefs, and behaviors. For example, new college students may use older (and presumably wiser) college students as a reference group to form their attitudes about politics, what clothes to wear, how much alcohol to drink, what music to listen to, what restaurants to frequent, and so on. [Source: Encyclopedia of Social Psychology; Reference Group]
primary groups
virtual membership groups
secondary groups
consumer behavior
aspirational groups
automatic groups
peer groups
identity and self
types of groups and subgroups
population groups
informal groups
concepts
group decision making
dissociative groups
formal groups
group influence