@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/marketing>
  skos:prefLabel "marketing"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/relationship_marketing> .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/relationship_marketing> .

<https://concepts.sagepub.com/social-science/concept/advertising>
  skos:prefLabel "advertising"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/relationship_marketing> .

<https://concepts.sagepub.com/social-science/concept/relationship_marketing>
  skos:definition "Relationship marketing is often used interchangeably with other terms, such as one-to-one marketing, behavioral marketing, database marketing, and customer relationship marketing, all of which mean more or less the same thing. The strategy is at the heart of a new digital marketing paradigm that emerged during the 1990s with the rapid growth and commercialization of the Internet. [Source: <a href=\"https://sk.sagepub.com/reference/childmedia/n377.xml\" target=\"_blank\" data-id=\"to-sk\">Encyclopedia of Children, Adolescents, and the Media; Relationship Marketing</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/marketing>, <https://concepts.sagepub.com/social-science/concept/advertising> ;
  skos:prefLabel "relationship marketing"@en ;
  a skos:Concept .