@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/documentary_research>
  skos:prefLabel "documentary research"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/representativeness> .

<https://concepts.sagepub.com/social-science/concept/sampling>
  skos:prefLabel "sampling"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/representativeness> .

<https://concepts.sagepub.com/social-science/concept/representativeness>
  skos:definition "the degree to which advertising research data and results generated from a sample can be generalized to a larger population; e.g., the degree to which television viewing habits found in a sample survey of television viewers can be generalized to the national television viewing audience. Also, in test marketing, the similarity between the test market and the full, large-scale market.. [Source: <a href=\"https://sk.sagepub.com/reference/dictionary-of-marketing-communications/n3087.xml\" target=\"_blank\" data-id=\"to-sk\">Dictionary of Marketing Communications; Representativeness</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/sampling>, <https://concepts.sagepub.com/social-science/concept/documentary_research> ;
  skos:prefLabel "representativeness"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/methods>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "methods"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/representativeness> .