@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix isothes: <http://purl.org/iso25964/skos-thes#> .

<https://concepts.sagepub.com/social-science/concept/promotion_(marketing)>
  skos:prefLabel "promotion (marketing)"@en ;
  a skos:Concept ;
  skos:narrower <https://concepts.sagepub.com/social-science/concept/sales_promotion> .

<https://concepts.sagepub.com/social-science/concept/sales_promotion>
  skos:definition "promotional marketing activities and programs (other than advertising, direct marketing, public relations) involving a wide range of limited-time inducements designed to stimulate relatively quick consumer action and dealer or sales force support and effectiveness, as well as to add value to the firm's offering; aim is typically for immediate or short-term results. [Source: <a href=\"https://sk.sagepub.com/reference/dictionary-of-marketing-communications/n3202.xml\" target=\"_blank\" data-id=\"to-sk\">Dictionary of Marketing Communications; Sales Promotion</a>]"@en ;
  skos:broader <https://concepts.sagepub.com/social-science/concept/promotion_(marketing)> ;
  skos:prefLabel "sales promotion"@en ;
  a skos:Concept .

<https://concepts.sagepub.com/social-science/concept/conceptgroup/concepts>
  a skos:Collection, isothes:ConceptGroup ;
  skos:prefLabel "concepts"@en ;
  skos:member <https://concepts.sagepub.com/social-science/concept/sales_promotion> .