Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

Barnum effect  

Definition

  • Definition The Barnum effect refers to personality descriptions that a person believes applies specifically to them (more so than to other people), despite the fact that the description is actually filled with information that applies to everyone. The effect means that people are gullible because they think the information is about them only, when in fact the information is generic. [Source: Encyclopedia of Social Psychology; Barnum Effect]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/Barnum_effect

Download this concept: