Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

David H. Weaver  

Definition

  • David H. Weaver is primarily known for his theoretical work on media agenda setting and his landmark studies of American journalists. Weaver's most significant contribution to the original agenda-setting hypothesis is the psychological concept of need for orientation, which he developed with Maxwell E. McCombs in the 1970s. [Source: Encyclopedia of Political Communication; Weaver, David H. (1947–)]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/David_H._Weaver

Download this concept: