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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > Keynesian demand management

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Keynesian demand management  

Definition

  • The notion of demand management is commonly used in the field of macroeconomics in relation to the adoption of government policies that facilitate the achievement of full employment equilibrium in the economy. The widely known scholar John Maynard Keynes first advocated such intervention in his classic 1936 work General Theory. [Source: Encyclopedia of Consumer Culture; Keynesian Demand Management]

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https://concepts.sagepub.com/social-science/concept/Keynesian_demand_management

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