Concept information
Preferred term
Nike, Inc.
Definition
- Nike, Inc. is a high-profile sporting goods and apparel company that engages in the design, development, and marketing of footwear, equipment, and accessory products worldwide under brand names such as NIKE, Cole Haan, Converse, Starter, Hurley, and Bauer. [Source: Encyclopedia of Business Ethics and Society; Nike, Inc.]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/Nike,_Inc.
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