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Preferred term

anticonformity  

Definition

  • Anticonformity refers to behavior that is deliberately designed to go against the position advocated by one or more others. Also known as counterformity, anticonformity most typically occurs in group settings when an individual rebels against the dominant or majority opinion. [Source: Encyclopedia of Group Processes & Intergroup Relations; Anticonformity]

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https://concepts.sagepub.com/social-science/concept/anticonformity

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