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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > anxiety/uncertainty management theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > anxiety/uncertainty management theory

Preferred term

anxiety/uncertainty management theory  

Definition

  • The anxiety/uncertainty management (AUM) theory, developed by William B. Gudykunst, explains how strangers can practice communication effectiveness via the mindful management of anxiety and uncertainty levels of interaction. The root of the AUM theory was based on an integration of the uncertainty reduction theory of Charles Berger and the social identity theory of Henri Tajfel. [Source: Encyclopedia of Communication Theory; Anxiety/Uncertainty Management Theory]

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https://concepts.sagepub.com/social-science/concept/anxiety_uncertainty_management_theory

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