Terminology Service: SST: appreciation index

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appreciation index

There are three widely known ways to appraise screen material, two of which are systematically representative of the public. For television programs and for movies, the size of the audience is estimated on the basis of representative audience methods. [Source: Encyclopedia of Children, Adolescents, and the Media; Appreciation Index]

https://concepts.sagepub.com/social-science/concept/appreciation_index

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