Skip to main content

Sage Social Science Thesaurus

Search from vocabulary

Content language

Concept information

... > social science subjects > communication and media studies > media studies > media forms > journalism > consumers and audiences > audience research
... > social science subjects > library and information science > information science > publishing > journalism > consumers and audiences > audience research
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > consumers and audiences > audience research
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > consumers and audiences > audience research
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > consumers and audiences > audience research

Preferred term

audience research  

Definition

  • News media are increasingly guided by audience research in making decisions about what stories to cover, to what depth, and in what fashion. Critics argue that “happy talk” infotainment is not really news, but some news executives point to research showing that such programming is exactly what many readers and viewers want. [Source: Encyclopedia of Journalism; Audience Research]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/audience_research

Download this concept:

RDF/XML TURTLE JSON-LD