Concept information
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communication and media studies
communication studies
communication theory
information, media, and communication technology
Preferred term
audience theories
Definition
- Audience theories have been of crucial importance for the way mediated communication has been understood since the first modern communication theories were formulated almost a century ago. They have followed the changing scientific climates and successive intellectual fashions in the social sciences and humanities, affecting both the different ways in which communication processes have been conceptualized and the ways in which succeeding scholarly traditions have researched them. [Source: Encyclopedia of Communication Theory; Audience Theories]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/audience_theories
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