Terminology Service: SST: audiences

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audiences

This term is most commonly used to refer to the ‘recipients’ of mass media texts (such as radio, television or literature) or live performances (such as plays, concerts or sporting events). Often viewed as the end point of a production-text-audience process, audiences have until relatively recently often been marginalized in media and leisure research due to a preference for analysis of the production process and texts. [Source: The SAGE Dictionary of Leisure Studies; Audiences]

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