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Preferred term

barriers to entry  

Definition

  • A barrier to entry exists whenever it is hard for a newcomer to break into the market or economic factors put a potential entrant at a disadvantage relative to its competitors. Barriers to entry can be erected by specific firm strategic choices such as branding or preemptive capital investments, or barriers can emerge from the structure of the industry (see Five Forces Industry Analysis). [Source: Dictionary of Strategy: Strategic Management A-Z; Barriers to Entry]

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https://concepts.sagepub.com/social-science/concept/barriers_to_entry

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