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Preferred term

boosterism  

Definition

  • Boosterism refers to the efforts of individuals, business leaders, or fraternal groups to enhance a community's image and to promote its growth and development. The term can describe a booster club's efforts to raise funds to buy uniforms for the school band, or it can apply to public officials and developers who promise cleared land, highway improvements, and tax breaks to induce a corporation to locate a manufacturing plant in a particular community. [Source: Encyclopedia of Community: From the Village to the Virtual World; Boosterism]

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https://concepts.sagepub.com/social-science/concept/boosterism

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