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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > buying behavior
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > buying behavior
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > buying behavior
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > buying behavior
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > buying behavior
social science subjects > business and management > marketing (business) > marketing > buying behavior

Preferred term

buying behavior  

Definition

  • Buying behavior, a component of consumer behavior, involves how people, in their roles as individual, household, and organizational consumers, seek satisfaction of their needs and wants through product acquisition and use. The focus is also often on the motivating factors that drive consumers to buy a certain brand of product. [Source: Encyclopedia of Business in Today's World; Buying Motives/Behavior]

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https://concepts.sagepub.com/social-science/concept/buying_behavior

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