Concept information
Preferred term
comparative advertising
Definition
- In comparative advertising, a company publicly compares its product or service with other competing products or services. Firms usually compare their products with a single product, but in some situations a product has been compared with multiple competitive products. [Source: Encyclopedia of Health Care Management; Comparative Advertising]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/comparative_advertising
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}