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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > consumer surveys
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > consumer surveys
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > consumer surveys
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > consumer surveys
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > consumer surveys
social science subjects > business and management > marketing (business) > marketing > consumer surveys

Preferred term

consumer surveys  

Definition

  • Within consumer-based economies and political systems, the importance of consumer opinion and its role in predicting consumer behavior is often a key factor in decision-making processes within businesses, by providers of services such as healthcare, and by governments. In general, consumer surveys intend to measure consumer attitudes, expectations, and preferences and attempt to predict future consumer behavior. [Source: Encyclopedia of Business in Today's World; Consumer Surveys]

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https://concepts.sagepub.com/social-science/concept/consumer_surveys

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