Concept information
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organization studies encyc
approaches to management theory
strategic management
political environments
Preferred term
country screening
Definition
- Country screening is the process of scanning international markets, with the intention of identifying and assessing opportunities for expansion. This process can be carried out through both primary and secondary research. [Source: Encyclopedia of Business in Today's World; Country Screening]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/country_screening
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