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Preferred term

cultural flows  

Definition

  • Cultural flows refer to multidirectional movements and reallocations of human beings, artifacts, and ideas within the ill-defined sphere of “culture” in its global, national, and regional dimensions. The term was widely applied in consumer culture, especially in relation to production/consumption processes and products. [Source: Encyclopedia of Consumer Culture; Cultural Flows]

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https://concepts.sagepub.com/social-science/concept/cultural_flows

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