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... > social science subjects > communication and media studies > media studies > new media > business of new media > customer relationship management
social science subjects > business and management > marketing (business) > customers > customer relationship management
... > social science subjects > health and social care > health care management > marketing and customer value > customers > customer relationship management
social science subjects > business and management > sociology of work > customers > customer relationship management
social science subjects > sociology > sociology of work > customers > customer relationship management
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > customer relationship management
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > customer relationship management
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > customer relationship management
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > customer relationship management
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > customer relationship management
social science subjects > business and management > marketing (business) > marketing > customer relationship management
social science subjects > health and social care > health care management > marketing and customer value > customer relationship management

Preferred term

customer relationship management  

Definition

  • Customer relationship management (CRM) is an organizational approach to business where the most important asset is the consumer. This organizational method, driven by technology, uses software applications to create an intricate system of data, automation, and evaluation to aid companies by improving productivity and enhancing efficiency. [Source: Encyclopedia of New Media; Customer Relationship Management]

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Entry terms

  • CRM

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https://concepts.sagepub.com/social-science/concept/customer_relationship_management

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