Skip to main content

Sage Social Science Thesaurus

Search from vocabulary

Content language

Concept information

... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > elaboration likelihood theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > elaboration likelihood theory

Preferred term

elaboration likelihood theory  

Definition

  • John Cacioppo and Richard E. Petty's elaboration likelihood theory (ELT) deals with the ways in which communicators process persuasive messages. The theory describes two cognitive levels through which communicators process issue-related arguments and explains how these two routes differ. [Source: Encyclopedia of Communication Theory; Elaboration Likelihood Theory]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/elaboration_likelihood_theory

Download this concept:

RDF/XML TURTLE JSON-LD