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... > social science subjects > communication and media studies > communication studies > communication theory > applications and contexts > entertainment-education
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > entertainment-education

Preferred term

entertainment-education  

Definition

  • Entertainment-education (E-E) is a theory-based communication strategy for purposefully embedding educational and social issues in the creation, production, processing, and dissemination process of an entertainment program in order to achieve desired individual, community, institutional, and societal changes among the intended media user populations. Theorizing is an integral part of every aspect of the E-E strategy, from designing a program to its evaluation. [Source: Encyclopedia of Communication Theory; Entertainment-Education]

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https://concepts.sagepub.com/social-science/concept/entertainment-education

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