Concept information
Preferred term
entrepreneurs in franchising
Definition
- While not all businesses are equally well suited to franchising, franchising can be an effective way either to expand a business or to become a small business owner. Entrepreneurs and small business owners often find franchising an attractive option for expanding a business venture versus opening additional locations using their own capital. [Source: Encyclopedia of New Venture Management; Entrepreneurs in Franchising]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/entrepreneurs_in_franchising
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