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... > social science subjects > business and management > marketing (business) > marketing mix > distribution (business) > franchising > franchises: starting
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > distribution (business) > franchising > franchises: starting
... > social science subjects > business and management > operations management > distribution (business) > franchising > franchises: starting
... > social science subjects > business and management > manufacturing and operations > operations management > distribution (business) > franchising > franchises: starting
... > social science subjects > health and social care > health care management > operations and decision making > operations management > distribution (business) > franchising > franchises: starting
... > social science subjects > business and management > international business > economics of international business > franchising > franchises: starting
social science subjects > business and management > hospitality management > franchising > franchises: starting
... > social science subjects > health and social care > health care management > marketing and customer value > franchising > franchises: starting
... > social science subjects > business and management > entrepreneurship > new venture management > franchising > franchises: starting

Preferred term

franchises: starting  

Definition

  • A franchise is a business opportunity whereby a company, the franchisor, grants exclusive rights to an individual, the franchisee, to market its products or services in a given territory or at a given location. Essentially, it is a prepackaged, turnkey business that one can buy, lease, or sell. [Source: Encyclopedia of New Venture Management; Franchises: Starting]

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https://concepts.sagepub.com/social-science/concept/franchises:_starting

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