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Preferred term

goal-directed consumption  

Definition

  • The process of consumption can be goal directed or experiential, according to Donna Hoffman and Thomas Novack. Goal-directed consumption is motivated by extrinsic concerns such as the utilitarian value of an object or the need to fulfill a specific extrinsic goal. [Source: Encyclopedia of Consumer Culture; Goal-Directed Consumption]

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URI

https://concepts.sagepub.com/social-science/concept/goal-directed_consumption

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