Concept information
Preferred term
history of polling
Definition
- The genesis of opinion research traces to 1824, when The Harrisburg Pennsylvanian conducted its presidential straw poll, showing Andrew Jackson leading John Quincy Adams. As a “man-on-the-street” poll, such opinion measurement did not employ the scientific rigors used in modern survey research. [Source: The Encyclopedia of Political Science; Polling, History of]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/history_of_polling
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