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Preferred term

issue management  

Definition

  • Issues management is the term used to describe strategic moves by organizations to influence public policy around an issue that is disputed by society. Issues management helps organizations take a more proactive rather than reactive stance on important political issues, such as concerns over the environment or rising energy costs. [Source: Encyclopedia of Political Communication; Issue Management]

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https://concepts.sagepub.com/social-science/concept/issue_management

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