Concept information
Preferred term
late mover
Definition
- Also called a late follower or a later market entrant, a late mover is a firm that enters a market some time after both the market pioneer(s) and after early follower firms. While there are no set guidelines in terms of the passage of chronological time that clearly differentiate late movers from early movers, it is generally acknowledged that late-mover firms enter markets characterized by significant numbers of existing competitors and, as such, the markets are often relatively mature in terms of growth rate. [Source: Encyclopedia of Business in Today's World; Late Mover]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/late_mover
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