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social science subjects > business and management > international business > economics of international business > localization
social science subjects > politics and international relations > governance > local governance > localization
... > social science subjects > business and management > management settings > business management > governance > local governance > localization

Preferred term

localization  

Definition

  • Localization is an international strategy that some companies pursue in their international business operations. Companies pursuing localization try to modify their products and services so that products have local features demanded by local consumers and are suitable to laws and standards. [Source: Encyclopedia of Business in Today's World; Localization]

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https://concepts.sagepub.com/social-science/concept/localization

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