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Sage Social Science Thesaurus

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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > market development
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > market development
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > market development
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > market development
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > market development
social science subjects > business and management > marketing (business) > marketing > market development

Preferred term

market development  

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https://concepts.sagepub.com/social-science/concept/market_development

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