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social science subjects > business and management > marketing (business) > marketing mix
social science subjects > health and social care > health care management > marketing and customer value > marketing mix

Preferred term

marketing mix  

Definition

  • Marketing mix includes four major elements of marketing: product, place, promotion, and price; often marketers also refer to these elements as the four P'. They are usually controllable by marketing managers. The marketing mix variables are adjusted around target markets or segments, to maximize customer satisfaction and create competitive advantage. [Source: Encyclopedia of Health Care Management; Marketing Mix]

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Entry terms

  • four Ps

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URI

https://concepts.sagepub.com/social-science/concept/marketing_mix

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