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social science subjects > health and social care > health care management > marketing and customer value > mass customization
social science subjects > health and social care > health care management > operations and decision making > mass customization

Preferred term

mass customization  

Definition

  • Mass customization is a process that offers a variety of products or services designed to meet on demand a wide range of consumer needs without losing the economies associated with the limited choices inherent in the methods of mass production. The term was introduced by Stanley M. Davis in his book Future Perfect (1987) and is receiving increased attention in the health services management literature. [Source: Encyclopedia of Health Care Management; Mass Customization]

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https://concepts.sagepub.com/social-science/concept/mass_customization

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