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... > social science subjects > communication and media studies > media studies > media forms > journalism > criticism and education > advocacy groups > media advocacy
... > social science subjects > library and information science > information science > publishing > journalism > criticism and education > advocacy groups > media advocacy
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > criticism and education > advocacy groups > media advocacy
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > criticism and education > advocacy groups > media advocacy
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > criticism and education > advocacy groups > media advocacy
... > social science subjects > politics and international relations > political science > interest groups and lobbies > advocacy groups > media advocacy
... > social science subjects > communication and media studies > communication studies > political communications > advocacy groups > media advocacy
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > advocacy groups > media advocacy
... > social science subjects > library and information science > information science > publishing > journalism > political communications > advocacy groups > media advocacy
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > advocacy groups > media advocacy
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > advocacy groups > media advocacy
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > advocacy groups > media advocacy
... > social science subjects > politics and international relations > political science > political communications > advocacy groups > media advocacy
... > social science subjects > communication and media studies > media studies > media and society > youth and media > advocacy groups > media advocacy

Preferred term

media advocacy  

Definition

  • Mass media are powerful in presenting issues and shaping opinions in the society, and media advocacy is an approach that attempts to influence media's coverage of an issue and to help a relevant policy achieve public awareness and support. According to Lawrence Wallack, Lori Dorfman, and their colleagues, the purpose of media advocacy is to contribute to the development of social and policy initiatives that promote health and well-being. [Source: Encyclopedia of Children, Adolescents, and the Media; Media Advocacy]

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https://concepts.sagepub.com/social-science/concept/media_advocacy

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