Concept information
Preferred term
media dependency theory
Definition
- Media dependency theory makes an attempt to explain effects of mass media. Sandra Ball-Rokeach and Melvin DeFleur first outlined the framework of the theory in 1976. [Source: Encyclopedia of Political Communication; Dependency Theory, Media]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/media_dependency_theory
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