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... > social science subjects > communication and media studies > media studies > media and society > youth and media > media use > media genre preferences

Preferred term

media genre preferences  

Definition

  • The study of media genre preferences pertains to individuals' selections of certain types of content within each medium (e.g., horror or documentary films, news or talk shows, rap or rock music, etc.). Media effects researchers attempt to determine how and why individuals choose certain types of media content. [Source: Encyclopedia of Children, Adolescents, and the Media; Media Genre Preferences]

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https://concepts.sagepub.com/social-science/concept/media_genre_preferences

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